SEO Kelowna BC Internet Marketing

Internet Marketing is Booming! Did you know that 80% of Canadians use the Internet to search for information about a business or their next purchase? Only 20% use the Yellow Pages or other print as their first choice for information.

Search Engine Optimization ( SEO ) is what gets your site listed on the first page of Google. With the proper use of html, link building and social media your site will attract an audience... clients and Search Engines.

Search Engine Marketing ( SEM ) is just one of many tools that businesses can use to get their “Brand “ in front of their audience; just when they are looking to buy or when gathering information to make their decisions.

SEM & SEO Terms...

There are many tools for marketing including social media sites such as youtube, facebook, twitter, flicker, digg, stumbleUpon, metacafe, del.icio.us and many more; however, the most important site will be your own website. Your website should be your " “Hub “ for all your advertising. Like many spokes radiating out to link all your social media sites and ad campaigns.

A highly optimized website will bring your clients to you from the search engines at a bargain price! An easy to navigate site that has fresh content with videos will drive your message home, because written content is just not enough anymore. An added bonus to videos today is that Google has a dedicated search bot that seeks out videos to place in among its search results. Videos will bring customers to your site.

Internet Marketing

The most cost effective way of getting your message out is using the internet. This is the fact, plain and simple.

Internet Marketing does not have to be expensive, a simple website that is optimized for keywords will get your message in front of more people than any print media at a fraction of the cost.

Search Engine Optimization

SEO is what gets your site on the first page of Google. Your site needs to be optimized by a professional. To be listed in first spot brings your site four times the traffic as being in the second spot.

Not being on the first page of Google, is like not having a website at all.

Google Adwords Network

Your website can not be ranked first for every search query; however, using Adwords you can still be on the first page of Google.

Using Google Content Network can target specific sites to advertise your product. Google's Content Network requires more hands on effort than using Adwords which targets keywords on Google's site.

Internet Marketing Top Ten List

1. Offer real content that will benifit your audience.
2. Have a 2-way conversation (use a blog/forum/feedback forms or online chat).
3. Use an opt-in email mailing list and news feeds for updating of site content or special offers.
4. Abriviate and simplify content; nobody wants to read a thousand words of fluff about your product.
5. Instead of a thousand words use a video to engage your audience .
6. Offer some promotional item, this helps to get links to your site and build trust.
7. Use endorsements and affilations
8. Establish your Brand
9. Use social media to get your Brand out-there.
10. Look ahead at market trends (mobile search will surpass tradional by 2014).

Internet marketing includes placing ads on nearly any type of website or page someone might visit, such as blogs, reviews, online magazines, and marketplaces. One way of doing this is using Google Content Network.